WESTON: Roger Emery Carlock, 82, died of cancer Aug. 7, 2017 among his family at his home in Weston. He was formerly senior vice president for communications for Massachusetts Financial Services, now MFS.
Born in New York City, Mr. Carlock was graduated from the Kent School and, in 1957, from Colgate University. Fluent in French, he traveled in Europe with the Experiment in International Living; he continued his interest in travel throughout his life, visiting more than 50 countries.
After college he entered the Army as a communications officer, serving two years’ active duty and subsequently in the Army reserves, finishing as a first lieutenant.
Mr. Carlock began his career with an advertising agency in Hartford, Conn., then was employed by The Travelers Insurance Companies. In 1967 he moved to Boston to join New England Life, the country’s first mutual life insurance agency, as advertising manager and subsequently advertising director. Under his tutelage the company began a cartoon advertising campaign depicting impending disaster with the tagline, “My insurance company? New England Life, of course, why?” which won industry awards.
In 1973 Mr. Carlock moved to MFS, the firm that had created America’s first mutual fund, as a vice president charged with creating a corporate communications department. He retired in 2000. He was active in professional and civic organizations including the Association of National Advertisers, public service campaigns of the Ad Council, the Hartford Sister City program and a Peace Corps service council. An avid tennis and paddle tennis player, he was a member of the Weston Golf Club.
He leaves his wife of 48 years, Marty (Martha Harlan Clifford); two sons, David S. Carlock of Houston, Texas and Robert M. Carlock of New York City; two stepsons, Mark L. Clifford of Hong Kong and Harlan C. Clifford of Louisville, Colo., and nine grandchildren.
Services will be private. In lieu of flowers, donations may be made to the Joe-Patricia Stiles Carlock Endowment Fund at Moravian Academy in Bethlehem, Pa (www.moravianacademy.org).
Born in New York City, Mr. Carlock was graduated from the Kent School and, in 1957, from Colgate University. Fluent in French, he traveled in Europe with the Experiment in International Living; he continued his interest in travel throughout his life, visiting more than 50 countries.
After college he entered the Army as a communications officer, serving two years’ active duty and subsequently in the Army reserves, finishing as a first lieutenant.
Mr. Carlock began his career with an advertising agency in Hartford, Conn., then was employed by The Travelers Insurance Companies. In 1967 he moved to Boston to join New England Life, the country’s first mutual life insurance agency, as advertising manager and subsequently advertising director. Under his tutelage the company began a cartoon advertising campaign depicting impending disaster with the tagline, “My insurance company? New England Life, of course, why?” which won industry awards.
In 1973 Mr. Carlock moved to MFS, the firm that had created America’s first mutual fund, as a vice president charged with creating a corporate communications department. He retired in 2000. He was active in professional and civic organizations including the Association of National Advertisers, public service campaigns of the Ad Council, the Hartford Sister City program and a Peace Corps service council. An avid tennis and paddle tennis player, he was a member of the Weston Golf Club.
He leaves his wife of 48 years, Marty (Martha Harlan Clifford); two sons, David S. Carlock of Houston, Texas and Robert M. Carlock of New York City; two stepsons, Mark L. Clifford of Hong Kong and Harlan C. Clifford of Louisville, Colo., and nine grandchildren.
Services will be private. In lieu of flowers, donations may be made to the Joe-Patricia Stiles Carlock Endowment Fund at Moravian Academy in Bethlehem, Pa (www.moravianacademy.org).
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